Long Island PPC Marketing Company

Long Island PPC Marketing Company

…Get top search engine positions & hot leads…FAST!

Rockstar Digital Media offers the BEST PPC Marketing and PPC Management Services Company to get your Long Island business immediately in front of customers who want to buy using the top rated keywords that are important to your business.

The brilliance of how our Long Island PPC Marketing works is that your business is only charged by the search engine when a potential buyer clicks on your PPC ad. There are several factors that determine the cost-per-click, some of which are:

1. How many competitors are bidding on the same keywords
2. The relevancy of your ads
3. The relevancy that your website and landing page has to the keywords you are bidding on

As each day passes, the competitive nature of the PPC Management landscape increases due to your direct competitors embracing and using this form of marketing. The total Pay-Per-Click spending is in the tens of billions and is forecast to increase substantially over the next several years. As a result of increased competition, running a successful Pay-Per-Click campaign that will provide a positive return on investment must incorporate many key components which include:

• Keyword Research and Management – Your campaign must include the correct keywords that turn visitors into customers and eliminate ones that do not.

• Bid Management – The cost you pay for each click on your advertisement must be managed to provide a positive return.

• Keyword Optimized Landing Pages – Search engines assign a quality score to your advertisements based upon relevancy of the keywords you are advertising for, and how they relate to the content of your ad, and the page of your website that traffic will be sent to. This quality score is a determining factor in the position your ads are placed and how much you pay-per-click. Higher quality scores can deliver higher placement of your advertisements at a lower cost per click, which can increase traffic and lower costs.

• Compelling Ad Copy – Your ads must be designed to attract attention and send a message that will make a potential customer want to learn more about your products or services, and take action.

• Conversion Monitoring – Pay-Per-Click marketing may bring new customers, but the overall cost per customer or conversion may exceed the profit generated, which would result in a negative return on investment. Conversion analysis allows you to adjust your campaign as necessary to generate the highest number of conversion at the lowest costs. Adjustments may include adding or removing keywords, changing advertisements and landing pages or A/B testing of different offers to visitors.