SEO Web Design is a critical factor in achieving a successful Search Engine Optimization (SEO) program. Out of millions of websites on the Internet, there are basically three types of websites. The first type of website is one that looks great but has little or no visibility, resulting in low traffic. The second type of website would be a website that receives plenty of traffic through high search engine placement, but is not user friendly and delivers very low conversion rates translating into poor sales. Lastly, the most successful type of website is one that has a strong SEO Web Design and offers the best of both worlds, one that is search engine friendly as well as user friendly, bringing high levels of visibility on the search engines and high visitor conversion rates.

In order to be successful on the Internet, your business must develop a website that appeals to both search engines and visitors.

SEO Friendly Web Design Components:

1. The right mixture of text and images - Search engines only understand what your website is about through text, and text only. They are unable to read flash, text within Java includes, or text within images.
2. A search engine friendly navigational structure - Internal links on your website should be created in text format so search engines can follow these links to additional pages on your website.
3. A handful of additional factors - Image optimization, a site map, use of keywords in internal links and more are all requirements in developing a search engine friendly website.

 

User Friendly Website Design Components:

1. Conversion friendliness - A website must ask for the sale and convert visitors into customers. Through the strategic placement of call to action images and text, you must give visitors a reason to take action.
2. Easy navigation - Visitors must be able to navigate through pages on your website with ease, and reach desired information in a timely manner.
3. A clean design - In life, you typically have a few seconds to make a first impression. And most of time that first impression is delivered without saying a word. When a visitor lands on your website, the same opportunity is presented.

 

Create a Web Presence That is Both Search Engine Optimization (SEO) and Converison Friendly

At Rockstar Digital Media, we create the best of both worlds and can develop a SEO Friendly Web Design that will deliver targeted traffic and bring results. To learn more about our approach to search engine friendly web design, request a free consultation or call 631-447-7467 today.