If your business is e-commerce, a search engine friendly shopping cart is the solution to achieving maximum visibility on the major search engines. At Rockstar Digital Media, we understand every e-commerce business is different. Some require special product attributes such as options in sizes, colors, personalization and more. Shipping and tax rules may change depending on the delivery destination. While meeting the unique requirements of your business, we are able to develop a solution that will provide the backend features your business needs to operate effectively. Additionally, we are able to utilize the latest software and developements on the market to ensure your website, and more specifically, your category and product pages are built in a seach engine friendly format.

There are two types of shopping carts on the market with the difference being how your main category and product pages are created. They are referred to as dynamic or static shopping carts.

Dynamic Shapping Carts - Dynamic carts are the most popular type of cart on the market today, as they simply plug-in and are the easy to install on most servers. Customization is difficult. On top of that, they do not provide a high level of search engine friendliness. The reason is that category and product pages are created dynamically typically in PHP, ASP or Cold Fusion programming language. As a result, a category page may look something like this: http://www.yourproducts.com/category.cfm?catID=77&mfrID=pp&shmsg=14&list=all&subcatID=1110

Static Shopping Carts - Static carts are the choice of succesful e-commerce stores due to their search engine friendliness. Typically, with a static cart, the category and product pages are re-written into a traditional naming convention:
http://www.yourproducts/widgets.html

What is the difference? The utilization of keywords in the actual page name or URL assigned to a webpage is one of the more important search engine optimization components. Since the actual URL is one of the first things the search engine sees when it visits the pages of your website, the placement of keywords tells the search engine that particular page is important for that keyword. As a result, your category and product pages will naturally rank higher.

Learn More About Search Engine Friednly Shopping Carts and What They Can do for Your E-Commerce Business

At Rockstar Digital Media, we can customize and build an SEO friendly shopping cart and backend specifically for your requirements. If you are just beginning a new venture, choosing an SEO friendly static cart will make it easier for your site to rank higher. If you are currenly using a dynamic solution, we can ensure a smooth transition over to a static format to increase your visibility. To discuss your shopping cart requirements, simply request a free consultation or call 631-447-7467 today.