Pay Per Click Marketing or PPC Advertising, is placement of your website in front of highly targeted traffic on the results page of a search engine for the keywords that are important to your business, product or service offerings. You are charged when someone clicks on your advertisement and is taken to your website. There are several factors which determine this cost per click including how many competitors are bidding on the same keywords you are, the relevancy of your ads, and the relevancy your website has to the keywords you are bidding on.

As each day passes, the competitive nature of the Pay Per Click landscape increases due to new advertisers embracing this form of marketing. In 2007, total Pay Per Click spending totaled over 8 billion dollars and is forecast to double over the next several years. As a result of increased competition, running a successful Pay Per Click campaign that will provide a positive return on investment must incorporate many key components which include:

• Keyword Research and Management - Your campaign must include the correct keywords that turn visitors into customers and eliminate the ones that do not.
• Bid Management - The cost you pay for each click on your advertisement must be managed to provide a positive return.
• Keyword Optimized Landing Pages - Search engines assign a quality score to your advertisments based upon relevancy of the keywords you are advertising for, and how they relate to the content of your ad, and the page of your website that traffic will be sent to. This quality score is a determining factor in the position your ads are placed and how much you pay per click. Higher quality scores can deliver higher placement of your advertisements at a lower cost per click, which can increase traffic and lower costs.
• Compelling Ad Copy - Your ads must be designed to attract attention and send a message that will make a potential customer want to learn more about your products or services, and take action.
• Conversion Monitoring - Pay Per Click marketing may bring new customers, but the overall cost per customer or conversion may exceed the profit generated, which would result in a negative return on investment. Conversion analysis allows you to adjust your campaign as necessary to generate the highest number of conversion at the lowest costs. Adjustments may include adding or removing keywords, changing advertisements and landing pages or A/B testing of different offers to visitors.

 

Pay Per Click Management From Rockstar Digital Media Will Help Your Campaign Reach Maximum ROI

The Pay Per Click experts at Rockstar Digital Media will develop, optimize and implement a paid search campaign for your business that delivers results. From campaign implementation to A/B testing of ads and landing pages, along with full conversion monitoring, we can help you achieve top results for your advertisng dollar. Learn more about our approach to Pay Per Click (PPC) Marketing by requesting a free consultation or calling 631-447-7467 today.