Due to advances in ad serving platforms over the last several years, video, rich media, and banner adverting is as popular as ever. While it may not be for all businesses, online media buying can be be a major contributor to increasing your visibility and getting results. The shady days of banner advertising are long gone, and campaigns can be targeted to reach your specific audience. As a result, the planning phase becomes extremely important and during this time Rockstar Digital Media will make it our businsess to understand your clients and goals. From there, we develop a strategy, conduct the necessary research and present an online media buying plan designed to bring results. We handle everything from concept to launch including design of creative that will also promote your brand. Once launched, full tracking and on-going analysis is included, to monitor the effectiveness of your campaign and return on investment.

Here is a small sampling of different types of online media buys that may work for your business:

• Contextual ads
• Display ads including banners, skyscrapers, leader boards and more
• Advetorial - aka. paid editorials
• Blog posts and additional social media applications
• Rich media placements including flash, video, audio and more
• Keyword advertisments
• Sponsorships

Depending on your goals and business model, you can choose from several different pricing options which may include Pay Per Impression, Pay Per Click or Pay Per Conversion.

Targeted, Targeted, Targeted - The Key to Online Media Buying

Did we say targeted? The success of your online media buying placements can be deterimed by how targeted and fin e tuned your campaigns run. Geo-targeting or the display od advertisements to visitors within certain states or cities is just one way some businesses optimize their campaigns. Additionally, you can choose to reach certain markets based on income, age or sex and more.

Rockstar Digital Media can create a targeted online media buying strategy designed for success. To learn more, request a free consultation or call 631-447-7467 today.