Depending on your type of business, a conversion may be a purchase, a form filled out, an email signup, a click to an external site, a phone call or another action a visitor takes. By tracking conversions, you will be able to effectively funnel your online advertising dollars into outlets that provide the greatest return on investment.

Online conversion tracking can tell you everything from which keywords brought qualified traffic that took action, to what external link on other websites are bringing new customers. Additionally, you can tell which keywords brought the lowest number of conversions and which external link brought browsers, rather than buyers.

Individual campaigns can be tracked seperately through unique codes added to the links that will deliver traffic to your site. From there, a visitor's action can be tracked as part of that campaign. Campaigns can be compared to each other, allowing you to adjust your future strategies based on past performance.

Additionally, an online analytics program can work in tandem with offline conversion tracking. A dedicated, internet only toll free phone number can be used to track leads and business coming from the web. To take it a step further, several toll free numbers can be utilized with a different one displayed on the website depending on the search engine delivered the visitor. This is a great way to track the effectiveness of Pay Per Click campaigns coming from different search engines.

The End Result of Tracking Conversions Now, is the Power and Insight Gained to Make the Right Decisions for Your Business in the Future.

If you are serious about optimizing ad spend and growing your business, conversion tracking is a must. To learn more about how conversion tracking can improve your bottom line, request a free consultation or call 631-447-7467.